--- title: "Paywall Magazine. All about mobile paywalls: ideas, examples, best practices" description: "Monetise your app better through working on the paywall: find ideas to test, learn advice from experts, catch up with trends, and lead your app to success" --- [![logo-adapty_black](https://newsletter.adapty.io/hs-fs/hubfs/logo-adapty_black.png?width=99&height=26&name=logo-adapty_black.png "logo-adapty_black")](https://adapty.io/?utm_source=newsletter.adapty.io&utm_medium=referral&utm_campaign=paywall-newsletter) Open main menu Close main menu # Paywall Magazine All about mobile paywalls: ideas, examples, best practices, and expert advice.   [![july-2022-napper-3](https://newsletter.adapty.io/hs-fs/hubfs/july-2022-napper-3.gif?width=200&height=417&name=july-2022-napper-3.gif "july-2022-napper-3")](https://newsletter.adapty.io/paywall-magazine-paywall-of-the-month?hsLang=en) ### Paywall of the Week The paywall our editorial team liked this week [Read more](https://newsletter.adapty.io/paywall-magazine-paywall-of-the-month?hsLang=en) --- ## Paywall Newsletter ### Powered by the industry experts Once a month we pick a few interesting paywalls and ask experts to comment on them, so our subscribers get the content made by professionals. [To All Issues](https://newsletter.adapty.io/paywall-newsletter-by-adapty?hsLang=en) ![Frame 1780](https://newsletter.adapty.io/hs-fs/hubfs/Frame%201780.png?width=80&height=80&name=Frame%201780.png "Frame 1780") #### Thomas Krieberneg CEO at App Radar --- ![Alice Muir](https://newsletter.adapty.io/hs-fs/hubfs/Alice%20Muir.png?width=80&height=80&name=Alice%20Muir.png "Alice Muir") #### Alice Muir  Senior Consultant at Phiture --- ![alex-bauer](https://newsletter.adapty.io/hs-fs/hubfs/alex-bauer.png?width=80&height=80&name=alex-bauer.png "alex-bauer") #### Alex Bauer  Head of Product and Marketing Strategy at Branch ![icon_money-1](https://newsletter.adapty.io/hs-fs/hubfs/icon_money-1.png?width=60&height=60&name=icon_money-1.png "icon_money-1") ### Paywall is where your monetization happens Subscribe to the paywall newsletter to receive new ideas every month. --- ![ezgif-1-0b1222efc4](https://newsletter.adapty.io/hubfs/ezgif-1-0b1222efc4.gif "ezgif-1-0b1222efc4") ### 400+ Mobile Paywall Examples VIsit our mobile paywall collection to get inspired, catch up with trends, and find new ideas.  [Go to the collection](https://adapty.io/mobile-paywall-library) --- ## Articles ![5 Paywall Mistakes](https://newsletter.adapty.io/hubfs/5%20Paywall%20Mistakes.jpg "5 Paywall Mistakes") #### 5 paywall mistakes that only apps with low revenue do Easy-to-fix things that can boost app monetization. [Reed more](https://newsletter.adapty.io/5-crucial-mobile-paywall-mistakes?_ga=2.75038674.1555998804.1666594411-1636730459.1665144707&hsLang=en) ![Frame 1869](https://newsletter.adapty.io/hubfs/Frame%201869.jpg "Frame 1869") #### How to design a paywall to pass the App Store review Our guide on what a paywall must look like to comply with the Apple's policy. [Reed more](https://adapty.io/blog/how-to-design-paywall-to-pass-review-for-app-store?__hstc=45788219.2392cbd047c90826c4ea35b8785a1619.1666602391101.1666602391101.1666602391101.1&__hssc=45788219.1.1666602391101&__hsfp=1191679018&_ga=2.88119259.1555998804.1666594411-1636730459.1665144707) --- ### Mobile paywall A/B testing guide in 4 parts: ![Paywall AB testing guide, part 1- how to approach split-testing and avoid mistakes](https://newsletter.adapty.io/hubfs/Paywall%20AB%20testing%20guide%2c%20part%201-%20how%20to%20approach%20split-testing%20and%20avoid%20mistakes.jpg "Paywall AB testing guide, part 1- how to approach split-testing and avoid mistakes") #### Part 1. How to approach split-testing and avoid mistakes What you need to consider when starting paywall A/B testing in your app. [Reed more](https://adapty.io/blog/ab-testing-guide-part-1-how-to-approach-split-testing-and-avoid-mistakes?__hstc=45788219.11fd7d876bbdc7ac657672db4c00042c.1666604767913.1666604767913.1666604767913.1&__hssc=45788219.1.1666604767914&__hsfp=1191679018&_ga=2.83619926.1555998804.1666594411-1636730459.1665144707) ![Paywall AB testing guide, part 2- what to test on the paywall](https://newsletter.adapty.io/hubfs/Paywall%20AB%20testing%20guide%2c%20part%202-%20what%20to%20test%20on%20the%20paywall.jpg "Paywall AB testing guide, part 2- what to test on the paywall") #### Part 2. What to test on the paywall Pricing, plans, amount of products, and more: how you can test all this. [Reed more](https://adapty.io/blog/ab-testing-guide-part-2-what-to-test-on-the-paywall?__hstc=45788219.11fd7d876bbdc7ac657672db4c00042c.1666604767913.1666604767913.1666604767913.1&__hssc=45788219.1.1666604767914&__hsfp=1191679018&_ga=2.21666043.1555998804.1666594411-1636730459.1665144707) ![AB tests on paywalls and why it can be difficult](https://newsletter.adapty.io/hubfs/AB%20tests%20on%20paywalls%20and%20why%20it%20can%20be%20difficult.jpg "AB tests on paywalls and why it can be difficult") #### Part 3. How to run A/B tests on paywalls and why it can be difficult How to plan an A/B test and which framework to choose. [Reed more](https://adapty.io/blog/ab-testing-guide-part-3-how-to-run-ab-tests-on-paywalls?__hstc=45788219.11fd7d876bbdc7ac657672db4c00042c.1666604767913.1666604767913.1666604767913.1&__hssc=45788219.1.1666604767914&__hsfp=1191679018&_ga=2.21666043.1555998804.1666594411-1636730459.1665144707) ![Paywall AB testing guide, part 4- how to run experiments in Adapty](https://newsletter.adapty.io/hubfs/Paywall%20AB%20testing%20guide%2c%20part%204-%20how%20to%20run%20experiments%20in%20Adapty.jpg "Paywall AB testing guide, part 4- how to run experiments in Adapty") #### Part 4. How to run experiments in Adapty How Adapty helps its customers launch experiments in 10 minutes. [Reed more](https://adapty.io/blog/how-to-run-a-b-test-for-mobile-paywalls-in-adapty?__hstc=45788219.11fd7d876bbdc7ac657672db4c00042c.1666604767913.1666604767913.1666604767913.1&__hssc=45788219.1.1666604767914&__hsfp=1191679018&_ga=2.21666043.1555998804.1666594411-1636730459.1665144707)